About the Founder and CEO
Vision. Ingenuity. A Legacy of Innovation.
Born in 1953 in a military hospital in Auckland, New Zealand, our founder’s journey has been anything but ordinary. Raised in a household where aviation engineering met scientific inquiry, innovation was in his DNA. His father, Stan Crosby, served as a decorated flight engineer in the Royal New Zealand Air Force during World War II and later became a pioneer in aviation and industrial ventures. His mother, Bozena (Rose), a graduate of Prague University in water sciences, brought a strong academic and artistic dimension to his upbringing. The Crosby family’s legacy lives on in Crosby Park, gifted to the people of New Zealand and located in Rocky Bay on Waiheke Island.
A Technical Foundation Forged Early
Educated at Westlake Boys High School, he completed his school and sixth form certificates before joining Philips NZ Ltd, where he studied microelectronics. This early exposure to cutting-edge technology laid the groundwork for a lifelong pursuit of innovation across industries.
His professional career spanned electronics, automation, and marine systems. He sharpened his expertise through roles at Tisco NZ Television, Andrew Switchgear, and Cavalier Yachts Ltd, where he was responsible for complete marine electrical installations. Each role deepened his understanding of complex systems and practical engineering under real-world conditions.
Global Entrepreneurship and Clean-Tech Leadership
With technical mastery and a restless entrepreneurial spirit, he went on to establish and grow a series of successful ventures, including:
- AC Electrical Ltd
- Crosby Energy Systems Ltd
- Hydrox Corporation Ltd
- Ether Corporation
- Dia Investments Ltd
His work in hydrogen fuel technology—particularly in water-to-gas energy systems—positioned him at the leading edge of clean energy well before it entered the mainstream. Under Crosby Energy Systems, he launched operations in Australia, the United States, and the Middle East, collaborating with private industry, infrastructure developers, and scientific communities alike.
His ventures have covered a wide technical range:
- Advanced hydrogen generation systems
- Water filtration and industrial treatment
- Dairy powder separation processes
- Wind turbine generator development
- Marine and land-based energy systems for remote or off-grid applications
Awards, Recognition & Industry Contribution
His work has been recognised by industry bodies across multiple sectors. Awards include:
- Technician of the Year, TISC Awards
- The Tesla Science Award for innovation in water-based energy
- Multiple design and photography accolades across New Zealand and Australia
Beyond his commercial ventures, he has held leadership positions with the New Zealand Chamber of Commerce and the New Zealand Institute of Management, and maintains certifications in civil defense, music, and electromechanical systems.
Academic and Strategic Capability
To complement his technical background, he earned an MBA from Southern Cross University in Australia—giving him the financial and strategic tools to scale ventures globally and lead cross-disciplinary teams across regions.
Innovation Meets Prophecy
Over the decades, his work has contributed to large-scale infrastructure—from Olympic-level water systems to custom energy solutions for royal family estates in Abu Dhabi. His legacy is one of turning theoretical science into real-world systems that solve hard problems and move society forward.
“Yes, my friends, I believe that water will one day be employed as fuel, that hydrogen and oxygen which constitute it, used singly or together, will furnish an inexhaustible source of heat and light of an intensity of which coal is not capable . . . water will be the coal of the future . . . ” — Jules Verne, The Mysterious Island (1874)
What was once science fiction is now his life’s work—transforming water into clean fuel and imagination into innovation.